About Us

VIQTORY is a Data-Driven Military Marketing Company

VIQTORY serves as the vital link between the military community and the companies that want to hire them, the schools that want to enroll them, and the brands that want to reach them. Using data-back strategies, smart technologies, and our own trusted media brands, we can help you reach the right candidates, students, and consumers.

Vision.

We enable our clients to efficiently recruit members of the military community as employees, students, consumers, franchisees, and suppliers.

Our vision is to be the premiere military marketing company in the country. We improve the lives of our military audience through digital, print, social, and video media, by adopting digital tools, through Military Friendly® ratings and deliver that value on the appropriate device when our audience needs it.

We Believe Veterans Are

Better Off For Their Service

Our History

Chris Hale, Scott Shaw and Rich McCormack 2001

Over 20 years ago, VIQTORY’s co-founders celebrated the first day working at a new company with an exciting, new mission: to create vital, civilian-produced resources for the approximately 250,000 individuals leaving the military each year. In doing so, they introduced military veterans to previously unknown civilian employment, entrepreneurship, and education opportunities.

In the years that have followed, VIQTORY has transformed from a media company into the premier military marketing company in the country. We have connected tens of thousands of veterans to their next opportunity, and in turn, we have helped companies build better workforces and more loyal customer bases, and schools stronger student bodies.

Our years of publishing and community engagement have given us deep insight into the needs, interests and behaviors of the military and veteran community. It also means that we understand how important it is that your military and veteran program investments be authentic, and return value to your institution. Your operational investments have benefit service members, veterans and their families, and will continue to do so.

“It took the Navy four years at the Academy and four years of Flight Training to transform me from a civilian into someone they trusted with an airplane and a crew. TAP class is going to turn me back into a civilian in under a week? Right.”

– Executive Chairman and Co-Founder Chris Hale

Founders

Chris Hale Navy

Chris Hale

CEO & Co-Founder

U.S. Navy, 9 years
Rich McCormack Navy

Rich McCormack

Co-Founder

U.S. Navy, 4 years
Element-Level-Targeting

OUR NAME

Behind the VIQTORY Name

VIQTORY was founded in 2001 by three Navy veterans, who named it for its military focus and the “V” symbol for “Victory” that was popularized by the Greatest Generation of World War II veterans. The name “Victory” by itself however, can easily be confused with beer, motorcycles and churches…brands which share the same name. So the root word was modified.

The ‘IQ’ spelling indicates our use of smart data and technology to deliver measurable value to veterans and the civilian organizations providing opportunity to them. Then we added a horizontal line, known as a vinculum, over ‘IQ’ in the logo to show that the two letters are to be connected and to symbolize VIQTORY’S role as the connective tissue between the military and civilian worlds.

The Military Friendly® designation creates better outcomes for veterans. By setting a standard, then promoting it, we provide positive reinforcement for American organizations to invest in programs that improve the lives of veterans. That’s good for veterans, good for the organizations and good for America.

Military Friendly® is the standard that measures an organization’s commitment, effort and success in creating sustainable and meaningful benefit for the military community.

The Military Friendly® designation creates better outcomes for veterans. By setting a standard, then promoting it, we provide positive reinforcement for American organizations to invest in programs that improve the lives of veterans. That’s good for veterans, good for the organizations and good for America.

Military Friendly® is the standard that measures an organization’s commitment, effort and success in creating sustainable and meaningful benefit for the military community.

The data evaluated to determine Military Friendly® designations and awards are sourced from three categories, called the three Ps: Public data sources, Proprietary data from our survey and Personal data from surveys of veterans themselves.

The Military Friendly® Advisory Council then gives guidance, including diverse perspective on methodology. The data is then pushed through a predetermined algorithm as per our methodology.

Senior Leadership Team

JoAnn Conner

JoAnn Conner

VP of Finance & Admin

Serving the Military
since 2014
Dan Fazio

Dan Fazio

Managing Editor

Serving the Military
since 2008
Chris Hale

Chris Hale

CEO & Co-Founder

U.S. Navy, 9 years
Kayla Lopez

Kayla Lopez

Director Military Partnerships

Serving the Military
since 2015
Sean McAlister

Sean McAlister

President & CPO

Serving the Military
since 2014
Rich McCormack

Rich McCormack

President of Viqtory’s Government Services & Co-Founder

U.S. Navy, 4 years

VIQTORY Through the Years

Long before veteran hiring was a popular cause, VIQTORY was pioneering the movement.
When the smoke clears and most others have moved on, we’ll still be here – helping
veterans get hired. Here are some highlights from the past 19 years:

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VIQTORY Advocacy

For the last 20 years, VIQTORY has been the leading organization creating economic opportunity for veterans, transitioning service members and military spouses. Our marketing advocacy creates employment, education and entrepreneurship demand for veterans. Our people take immense pride in the work we do, knowing that our efforts have created permanent benefit for our beloved military community.

Viqtory team presenting the Military Friendly award to USAA at the Carrier Classic
Military Spouse of the Year award ceremony with Oprah
Viqtory team at the New York Stock Exchange for the HONR Ticker
Viqtory team member presenting GI Jobs Placard to Dan Crenshaw
Viqtory team member at the Military Spouse Military Influencer Conference
Viqtory team member at the NaVOBA Vetrepreneur VOY award ceremony
GI Jobs on the hood of Kasey Kayne's Nascar
Viqtory team member presenting the Military Friendly School award to Robert Morris University

VIQTORY Nonprofit Work

VIQTORY is proud to support non-profit organizations, veteran service organizations and government agencies that benefit the military community.

Viqtory team members getting ready to run in the Brave American Classic
Viqtory and GI Jobs team member at the Pittsburgh Mutt Strut
Viqtory team member attending a workforce development session
Viqtory team members attending an award ceremony
Viqtory team member volunteering at Veterans Place of Washington Boulevard in Pittsburgh
Viqtory team helping prepare breakfast at the Fisher House in Pittsburgh
VIQTORY Team Raising Flags Alleghenies National Cemetery
Viqtory team volunteering at Veterans Place of Washington Boulevard in Pittsburgh