Marketing Franchises to a Military Audience

Franchise Marketing that just works!

JDOG Junk Removal franchise generated 1,000 Franchise Leads In 90 Days using the Viqtory Military Advertising Platform. Generate more qualified leads with Viqtory.

JDOG's Business Objective and Challenge

JDOG, a veteran and military family only company is one of the nation’s fastest growing junk removal franchises for residential, commercial, retail and construction customers. JDOG is on a mission to empower veteran business ownership and they asked VIQTORY to deploy a national brand awareness campaign aimed at launching new franchises with veterans in key markets.

JDOG's Goals

1

Launch national social campaign aimed at engaging veterans pursuing franchise opportunities.

2

Drive targeted traffic to the JDOG landing page to generate franchise buyer leads.

3

Create national brand awareness showcasing JDOG’s franchise opportunities.

Results

520,859 Impressions Served

Over the life of the campaign developed by VIQTORY, JDOG's ads received 520,859 targeted impressions.

21,000 Veteran Engagements

Over 21,000 veterans engaged with the campaign, leading to click through rates 700% higher than the national average.

1,000 Interested Veterans

Through the campaign developed and served by VIQTORY, JDOG received 1,000 inquiries from veterans interested in owning a franchise.

Multiple Franchises Sold

Using the arsenal of digital marketing resources at our disposal, JDOG was able to sell multiple new franchises at an average of $25,000.

Why VIQTORY?

Founded in 2001 by Navy veterans, VIQTORY established itself as the premier Military Marketing Agency focusing on employment and entrepreneurship opportunities. Since then, VIQTORY has built itself into a trusted leader in the military veteran recruitment, with unprecedented data-based insights into veteran interests, skills and entrepreneurship behaviors. VIQTORY’S rich first-party data set, incorporating survey results, lookalike audiences, data overlays and predictive models built by their in-house data scientists and digital strategists helps their clients reach millions of potentially interested U.S. veterans and military spouses.

How we Did It

Powerful Social Recruitment Marketing

VIQTORY helped JDOG reach veterans seeking franchise and business opportunities with a strong message-to-market
match and first-party data targeting, and audience lookalikes. While many clients often bring their own creative,
VIQTORY’s internal creative team has 40 combined years of military- and veteran-specific design experience, which is
critical to a successful campaign that hinges on delivering the right message at the right time to the right audience
segment. To ensure campaigns stay up to date, VIQTORY constantly split tests creatives and makes changes in real-time.

Programmatic Campaigns

VIQTORY tailored a campaign to JDOG’s unique recruiting needs. Utilizing our laser focused targeting abilities across social platforms and the rest of the internet, we were able to generate significant interest in JDOG’s franchising opportunities amongst veterans.

Retargeting

Once veterans have taken action on an ad that is part of a programmatic campaign, it is important to stay top of mind with those individuals. VIQTORY’s advanced retargeting abilities allowed JDOG to reach veterans who have already engaged with their digital content and keep them engaged, ultimately leading to more veteran leads.

Print Advertising

JDOG placed full page ads in GI Jobs magazine to build brand awareness within the military community. With thousands of distribution points worldwide, these ads in GI Jobs magazine put JDOG top of mind for military service-members and veterans.

E-Blasts

VIQTORY sent out an “E-Blast” on behalf of JDOG to GI Jobs’ mailing list of 55,000 veterans and service-members. The email included JDOG branding and a customized recruitment message that emphasized why a veteran would be interested in owning a JDOG franchise.

Sell More Franchises To Qualified Franchisee's

Our team of experts drive serious results using our proprietary data. We’ve increased New franchise sales for some of America’s leading companies. If you’d like to learn more about how we can help your company achieve results like the ones above, reach out to us. We’d be happy to develop a plan for you!

JDog Marketing Case Study