VIQTORY launches a social recruitment campaign for AECOM, a government contractor using first-party data, custom audiences and geo-targeting that resulted in 221 applicants at a $27 CPA in 60 days!

AECOM

GOALS

APPROACH

RESULTS

BUSINESS OBJECTIVE AND CHALLENGE

AECOM, a premier, fully integrated global infrastructure firm engaged VIQTORY since 2014 to source applications from retired military personnel within aviation electronics. As a Fortune 500 firm, AECOM had revenue of approximately $18.2 billion during the 2017 fiscal year and they rely heavily on a constant stream of ex-military personal to fill year long term mission critical contracts. VIQTORY established a full blown recruitment funnel that consisted of custom messaging and ad sets, landing page and job board profiles and first-party data targeting all used in a robust social media recruitment campaign.

THE RESULTS

0 %

Net New
Candidates

0

Veteran applications
in 60 days

$ 0

Cost-per-applicant

VIQTORY'S UNIQUE EXPERIENCE

VIQTORY’s rich first-party data set, incorporating social users, lookalike audiences, data overlays, and predictive models built by their in-house data scientists helps their clients reach millions of potentially interested U.S. veterans and military spouses

POWERFUL SOCIAL RECRUITMENT MARKETING

VIQTORY developed a refined, but rapid approach to campaign execution. First, VIQTORY helped AECOM define who their target audience was through an audience discovery call. Numerous military-centric audience segments were considered such as age, branch of military, rank, education, location, skillsets, and behavior.

Once a customized audience was identified, VIQTORY moved to market messaging. More than 15 years of publishing, advertising and engagement, combined with first-party data, provide VIQTORY clients with deep insights into the needs, interests and behavior of the veteran community that AECOM leveraged.

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