AECOM, a premier, fully integrated global infrastructure firm engaged VIQTORY since 2014 to source applications from retired military personnel within aviation electronics. As a Fortune 500 firm, AECOM had revenue of approximately $18.2 billion during the 2017 fiscal year and they rely heavily on a constant stream of ex-military personal to fill year long term mission critical contracts. VIQTORY established a full blown recruitment funnel that consisted of custom messaging and ad sets, landing page and job board profiles and first-party data targeting all used in a robust social media recruitment campaign.
in 60 days
VIQTORY’s rich first-party data set, incorporating social users, lookalike audiences, data overlays, and predictive models built by their in-house data scientists helps their clients reach millions of potentially interested U.S. veterans and military spouses
VIQTORY developed a refined, but rapid approach to campaign execution. First, VIQTORY helped AECOM define who their target audience was through an audience discovery call. Numerous military-centric audience segments were considered such as age, branch of military, rank, education, location, skillsets, and behavior.
Once a customized audience was identified, VIQTORY moved to market messaging. More than 15 years of publishing, advertising and engagement, combined with first-party data, provide VIQTORY clients with deep insights into the needs, interests and behavior of the veteran community that AECOM leveraged.
We help agencies, companies, schools and brands accelerate their recruiting, enrollment, and growth goals using our first party data across 3 trusted brands – G.I.Jobs®, Military Spouse® and Military Friendly®.
Our flexible plans and cost-effective solutions help you attract and engage your desired audience in the least amount of time.
We’re ready to discuss your hiring, educational recruitment, or consumer advertising strategies to see where we may be able to help!