Consumer Acquisition

Connect Your Brand
With Military Families

Market Your Products and Services to Military Spouses, Active Duty, Veterans, and Children

Our military marketing solutions use smart technology and traditional media to connect your brand with the military community.

Military Spouse Audience By The Numbers

blue silhouette person

991,687

The number of active duty & reserve spouses

blue silhouette military family

4,819,250

The number of military personnel & family members (active & reserve)

blue silhouette soldier with baby

1.2 Million

The number of children with an active duty parent

90 percent blue ring

90%

Military spouse demographic is 90% female

40 percent blue ring

40%

Percent of military couples who have children

2017 Hiring Our Heroes Military Spouse in the Workplace • 2016 Military OneSource Demographic Profile • 2017 Blue Star Families Military Family Lifestyle Survey

family with digital tablet

Be the Brand Ambassador
in the Milspouse Community!

Each day, military spouses and their families support one of our country’s most valued assets: our military service members and veterans. They are also some of today’s most influential buyers of household products and services. Military Spouses pay attention to companies who offer military discounts and understand their lifestyle. Spouses are more likely to support companies who understand them.

family with digital tablet

Be the Brand Ambassador
in the Milspouse Community!

Each day, military spouses and their families support one of our country’s most valued assets: our military service members and veterans. They are also some of today’s most influential buyers of household products and services. Military Spouses pay attention to companies who offer military discounts and understand their lifestyle. Spouses are more likely to support companies who understand them.

Why Market to Military Spouses?

Reach military spouses and their families at critical life stages when families tend to consume more.

Relocation

Military spouses move every 2-3 years. Military families spend on moving services, home purchases, furnishings, improvements and appliances.

Weddings

There are an estimated 200,000 military weddings annually. At an average cost of $35,000 per wedding, that’s a $7 billion annual industry.

Vacation,
Travel, and
Entertainment

Military families get 4-6 weeks of vacation annually. Because military families are stationed across the United States and the world, many families use that time to visit loved ones and relatives. Most costs include airfare, hotels and car rentals.

Family Growth

Raising children is a rewarding journey, with opportunities to purchase food, clothing, childcare products, automobile purchases and educational resources each step of the way.

The Active Duty/Veteran Community
by the Numbers

2.13 Million

Active Duty

230,000

Left the Service in 2018

19.5 Million

Veterans in the U.S.A

Why Market to Active Duty and Veterans?

Well, to put it simply, because you can’t afford not to.

Apparel

Home Improvement Goods

Automobiles

Financial Services

Insurance

Sporting Goods

Travel/
Vacations

Apparel

Home Improvement Goods

Automobiles

Financial Services

Insurance

Sporting Goods

Travel/
Vacations

Reaching military consumers starts with your branding in the sources they trust most – sources like G.I. Jobs and Military Spouse.

credit card laptop online shopping

Military Marketing Solutions
That Deliver Serious Results

Managed Programmatic

We specialize in full-service programmatic campaign management for the military and veteran community. We work with our partners to supplement internal creative and marketing teams to fill in skills gaps as needed.

Cross-Platform Retargeting

We target audiences while they’re engaging with social platforms on their mobile devices and desktops to expand your reach.

Audience Discovery

Through analysis of site/app activity, along with in-depth surveys, we help you learn who your ideal prospects are to form targeting and messaging strategies.

Custom Algorithms

We work closely with our Data Scientists and Product Development teams to enhance our ability to effectively manage campaigns and drive the best performance.

Native & Content Strategies

We reach audiences with non-invasive, in-feed ads. Native ads are an effective way to distribute your brand’s message on mobile, and content-based marketing is an effective way to engage an audience.

Dynamic Creative

Utilize our creative team’s combined 40+ years of military and veteran-specific experience to help you develop the right content and messaging.

360º Solutions

Real-Time Reporting

Our custom reporting dashboards give you real-time insights into your campaign, allowing you to easily monitor results.

jobs for veterans

Brands We've Worked with

Results We’ve Produced