California Institute of Arts & Technology (CIAT) has many high-quality degrees and certifications that teach students skills to have successful careers in computer science fields. Their initial goals were centered specifically on student recruitment and lead generation support. The goals expanded to include brand awareness, partnership building, and event participation to ensure we were building a comprehensive community-building strategy.
VIQTORY’s rich first-party data set, incorporating survey results, lookalike audiences, data overlays, predictive models built by their in-house data scientists and digital strategists helps their clients reach millions of potentially interested U.S. veterans and military spouses. Besides our proprietary data, our world class team of client success managers and strategists helped CIAT increase their student admissions amount the military/veteran audience.
VIQTORY developed a refined, but rapid approach to campaign execution. First, VIQTORY helped CIAT define who their target audience was through an audience discovery call. Numerous military-centric audience segments were considered such as age, military jobs, education, location, skillsets and behavior. Once a customized audience was identified, VIQTORY moved to market messaging.
More than 20 years of publishing, advertising and engagement, combined with first-party data, provide VIQTORY clients with deep insights into the needs, interests and behavior of the veteran community that CIAT leveraged. VIQTORY helped CIAT reach veterans seeking IT, operations, leadership, engineering, and more opportunities with a strong message-to-market match and first-party data targeting, and audience lookalikes. We met with CIAT bi-weekly to review the results and discuss optimizations. We analyzed the campaign’s performance on paid social.
CIAT had a robust campaign that included the Virtual Job Fairs where they had a virtual booth and could talk one on one with veterans and military spouses interested in their transition. In the job fair, recruiters are able to quickly identify the veterans skillsets and move them onto the next round of their enrollment process.
The Virtual Career Events resulted in a higher concentration of leads that turn into prospective enrollments. These candidates are engaging and actively seeking opportunities. Being able to speak directly 1-on-1 with them allows us to get to the heart of their goals quicker.
We help agencies, companies, schools and brands accelerate their recruiting, enrollment, and growth goals using our first-party data and robust product-suite across 3 trusted brands – G.I.Jobs®, Military Spouse® and Military Friendly®.
Our flexible plans and cost-effective solutions help you attract and engage your desired audience in the least amount of time.
We’re ready to discuss your hiring, educational recruitment, or consumer advertising strategies to see where we may be able to help!