DynCorp supports all branches of the U.S. Armed Forces, government agencies, and state and local government entities across the world. No one is better at supporting the mobilization, operational readiness, sustainment, and development that is needed to make a better tomorrow. From friendly environments to hostile conditions, DynCorp teams use their real-world experience and intelligent, innovative planning to support each customer’s distinct mission. DynCorp recognizes that ex-military are the key drivers for talent acquisition, but reaching them in the masses became an on ongoing expensive challenge, that’s where VIQTORY came in!
Increase in Veteran Applications
VIQTORY’s rich first-party data set, incorporating survey results, lookalike audiences, data overlays, predictive models built by their in-house data scientists and digital strategists helps their clients reach millions of potentially interested U.S. veterans and military spouses.
VIQTORY developed a refined, but rapid approach to campaign execution. First, VIQTORY helped DynCorp define who their target audience was through an audience discovery call. Numerous military-centric audience segments were considered such as age, branch of military, rank, education, location, skillsets and behavior. Once a customized audience was identified, VIQTORY moved to market messaging.
More than 18 years of publishing, advertising and engagement, combined with first-party data, provide VIQTORY clients with deep insights into the needs, interests and behavior of the veteran community that DynCorp leveraged. VIQTORY helped DynCorp reach veterans seeking aviation opportunities with a strong message-to-market match and first-party data targeting, and audience lookalikes.
We help agencies, companies, schools and brands accelerate their recruiting, enrollment, and growth goals using our first party data across 3 trusted brands – G.I.Jobs®, Military Spouse® and Military Friendly®.
Our flexible plans and cost-effective solutions help you attract and engage your desired audience in the least amount of time.
We’re ready to discuss your hiring, educational recruitment, or consumer advertising strategies to see where we may be able to help!