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Navy Mutual provides affordable life insurance and annuities to active duty and veterans. Recognizing Military Spouses as the “influencer,” Navy Mutual needed a way to reach spouses where they are most active online and on their devices, and to do it at scale. That’s why they called on VIQTORY and The Military publishing network!
Unique veterans and spouses reached
Direct Link Clicks
Increase in New Memberships
Founded in 2001 by Navy veterans, VIQTORY established itself as the go-to resource for military transitioning to civilian education and employment. Since then, VIQTORY has built itself into a trusted leader in military spouse and veteran education recruitment, with unprecedented data-based insight into veteran and military spouse interests, skills and education-seeking behaviors.
VIQTORY’s rich data set, incorporates survey results, publicly available data, and predictive models built by in-house data scientists. Strong data insights combined with managed programmatic advertising, layered over an 18-year publishing record with brand-safe assets, helps clients reach millions of U.S. veterans and military spouses.
First-party data enables VIQTORY to precision-focus on the audiences who matter most to their clients. First, VIQTORY helped Navy Mutual define who their target audience was through an audience discovery call. Numerous military-centric audience segments were considered, such as age, branch of military, rank, education, location, skill sets, and behavior.
Once a customized audience was identified, VIQTORY moved to market messaging. More than 18 years of publishing, advertising, and engagement, combined with first-party data, provides VIQTORY’S clients with deep insights into the needs, interests, and behaviors of the veteran community, which Navy Mutual leveraged. VIQTORY’S campaign teams, customer success teams, and strategists took a hands-on approach, meeting every 30 days to optimize the campaign.
Military Spouse® is a monthly full-color magazine and online community that addresses the unique needs and interests of the almost one million military spouses. Articles cover topics spanning deployment issues, consumer products, moving duty stations, career tips, celebrity interviews, relationship building, budgeting and family planning.
Combining print branding and digital content helped build brand awareness within the military community. This omni-channel approach puts the Navy Mutual brand at the front and center of the military community.
Print + DigiMag: Military Spouse Magazine
Sponsored Content: Militaryspouse.com
Webinar: MilSpouse Live
We help agencies, companies, schools and brands accelerate their recruiting, enrollment, and growth goals using our first party data across 3 trusted brands – G.I.Jobs®, Military Spouse®, and Military Friendly®.
Our flexible plans and cost-effective solutions help you attract and engage your desired audience in the least amount of time.
We’re ready to discuss your hiring, educational recruitment, or consumer advertising strategies to see where we may be able to help!
Over 21 years ago, VIQTORY’s co-founders celebrated the first day working at a new company with an exciting, new mission: to create vital, civilian-produced resources for the approximately 250,000 people leaving the military each year. In doing so, they introduced military veterans to previously unknown civilian employment, entrepreneurship and education opportunities.
