National Training, Inc – Case Study

National Training, Inc. Enrolled 14 New Students, a 769% Return on Ad Spend!

National Training, Inc. is the oldest private vocational school of its type in Florida, and is well-established in the entire country, with nearly 40-years of experience training and certifying students for heavy equipment operation. NTI wanted to grow their veteran student enrollment but lacked the in-house expertise, reach and strategies to go to market.

NTI Business Objective and Challenge

National Training, Inc. is the oldest private vocational school of its type in Florida, and is well-established in the entire country, with nearly 40-years of experience training and certifying students for heavy equipment operation. NTI wanted to grow their veteran student enrollment but lacked the in-house expertise, reach and strategies to go to market.

Goals

DEVELOP

Develop an end to end marketing campaign to create awareness within the student military market.

LAUNCH

Launch a nationwide military recruiting campaign using social media as the primary outlet.

DRIVE

Drive student applicants ready to train with heavy equipment.

Solutions

LEVERAGE

Leverage VIQTORY’S military first-party data and the G.I. Jobs platforms in an advanced targeting campaign using managed programmatic marketing across key social networks.

UTILIZE

Utilize VIQTORY’s in-house military designers, ad teams, and strategists to develop riveting ad copy,
​slick graphics and landing pages for a complete end-to-end student acquisition funnel.

The Results

0 Million

Awareness Impressions Gained

0

New Students Enrolled

0 %

Return on Ad Spend (ROAS)

VIQTORY’s Unique Expertise

Founded in 2001 by Navy veterans, VIQTORY established itself as the go-to resource for military transitioning to civilian education and employment. Since then, VIQTORY has built itself into a trusted leader in military spouse and veteran education recruitment, with unprecedented data-based insight into veteran and military spouse interests, skills and education-seeking behaviors.

VIQTORY’s rich data set, incorporates survey results, publicly available data, and predictive models built by their in-house data scientists. Strong data insights combined to great effect with managed programmatic advertising layered over a 15 year publishing record with brand safe assets, helps clients reach millions of U.S. veterans and military spouses.

First-party data enables VIQTORY to precision focus on the audiences who matter most to their clients. First, VIQTORY helped NTI define who their target audience was through an audience discovery call. Numerous military-centric audience segments were considered, such as: age, branch of military, rank, education, location, skill sets and behavior. Once a customized audience was identified, VIQTORY moved to market messaging. More than 18 years of publishing, advertising and engagement, combined with first-party data, provides VIQTORY’S clients with deep insights into the needs, interests and behaviors of the veteran community, which NTI leveraged. VIQTORY’S campaign teams, customer success teams and strategists took a hands-on approach, meeting every 30 days to optimize the campaign.

Turning First-Party Data into 14 students
and a 759% Return on Ad Spend

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We help agencies, companies, schools and brands accelerate their recruiting, enrollment, and growth goals using our first party data across 3 trusted brands – G.I.Jobs®, Military Spouse® and Military Friendly®. Using smart technology, we are able to deploy targeted campaigns that deliver the results you need.

Our flexible plans and cost-effective solutions help you attract and engage your desired audience in the least amount of time.

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Results may vary depending on client campaign objectives, goals and strategy