Founded in 2001 by Navy veterans, VIQTORY established itself as the go-to resource for military transitioning to civilian education and employment. Since then, VIQTORY has built itself into a trusted leader in military spouse and veteran education recruitment, with unprecedented data-based insight into veteran and military spouse interests, skills and education-seeking behaviors.

VIQTORY’s rich data set, incorporates survey results, publicly available data, and predictive models built by their in-house data scientists. Strong data insights combined to great effect with managed programmatic advertising layered over a 15 year publishing record with brand safe assets, helps clients reach millions of U.S. veterans and military spouses.

First-party data enables VIQTORY to precision focus on the audiences who matter most to their clients. First, VIQTORY helped NTI define who their target audience was through an audience discovery call. Numerous military-centric audience segments were considered, such as: age, branch of military, rank, education, location, skill sets and behavior. Once a customized audience was identified, VIQTORY moved to market messaging. More than 18 years of publishing, advertising and engagement, combined with first-party data, provides VIQTORY’S clients with deep insights into the needs, interests and behaviors of the veteran community, which NTI leveraged. VIQTORY’S campaign teams, customer success teams and strategists took a hands-on approach, meeting every 30 days to optimize the campaign.