Roehl Transport has been a long time client of VIQTORY, and historically, Roehl would capitalize on our native branding options. Faced with a driver shortage, Roehl asked VIQTORY to design and launch a campaign focused on bottom of funnel metrics like leads, applicants and hires.
VIQTORY’s rich first-party data set, lookalike social users, lookalike audiences, data overlays, and predictive models built by their in-house data scientists helps their clients reach millions of potentially interested U.S. veterans and military spouses.
First-party data enables VIQTORY to precision-focus on the audiences who matter most to their clients. First, VIQTORY helped Roehl define who their target audience was through an audience discovery call. Numerous military-centric audience segments were considered, such as age, branch of military, rank, experience, location, skill sets, and behavior.
Once a customized audience was identified, VIQTORY moved to market messaging. More than 18 years of publishing, advertising, and engagement, combined with first-party data, provides VIQTORY’S clients with deep insights into the needs, interests, and behaviors of the veteran community, which Roehl leveraged. VIQTORY’S campaign teams, customer success teams, and strategists took a hands-on approach, meeting every 30 days to optimize the campaign with end to end data connectivity and real time campaign insights and reporting.
We help agencies, companies, schools and brands accelerate their recruiting, enrollment, and growth goals using our first party data across 3 trusted brands – G.I.Jobs®, Military Spouse® and Military Friendly®.
Our flexible plans and cost-effective solutions help you attract and engage your desired audience in the least amount of time.
We’re ready to discuss your hiring, educational recruitment, or consumer advertising strategies to see where we may be able to help!