Military Veteran Recruitment | Roehl Transportation

Roehl Transport Generates 80 New Veteran Applications in 30 Days Utilizing VIQTORY’s National Programmatic Campaign Strategy Combined With Native Branding Elements!

ROEHL TRANSPORT

GOALS

Develop an omni-channel marketing campaign strategy to create awareness within the Military veteran job seeking target audience.
Launch a national campaign focussed on key hiring areas utilizing VIQTORY’S Military first-party data sets, managed programmatic advertising and social media with VIQTORY’S native publisher asset
Drive employment applications within the military, focusing on specific MOSs that translate over to the transportation industry.

APPROACH

Capitalize on VIQTORY’s in-house military marketing expertise within the vetern MOS field to identify key locations to find veterans with transportation skills and interest.
Utilizing VIQTORY’s Media Buyers, Strategists, and Campaign Managers to write riveting ad copy with dialed-in targeting against custom audiences to create a laser focused campaign to create immediate action with passive and job seeking veterans.
Implement full-funnel tracking to provide data and insights to the VIQTORY and Roehl teams, allowing accurate tracking of conversions and return on ad spend (ROAS) with full data transparency.

RESULTS

BUSINESS OBJECTIVE AND CHALLENGE

Roehl Transport has been a long time client of VIQTORY, and historically, Roehl would capitalize on our native branding options. Faced with a driver shortage, Roehl asked VIQTORY to design and launch a campaign focused on bottom of funnel metrics like leads, applicants and hires.

THE RESULTS

Targeted
Impressions

0 %

Over Industry
Average CTR

Taking Immediate
Action

VIQTORY'S UNIQUE EXPERIENCE

VIQTORY’s rich first-party data set, lookalike social users, lookalike audiences, data overlays, and predictive models built by their in-house data scientists helps their clients reach millions of potentially interested U.S. veterans and military spouses.

POWERFUL TARGETED RECRUITMENT MARKETING

First-party data enables VIQTORY to precision-focus on the audiences who matter most to their clients. First, VIQTORY helped Roehl define who their target audience was through an audience discovery call. Numerous military-centric audience segments were considered, such as age, branch of military, rank, experience, location, skill sets, and behavior.

Once a customized audience was identified, VIQTORY moved to market messaging. More than 18 years of publishing, advertising, and engagement, combined with first-party data, provides VIQTORY’S clients with deep insights into the needs, interests, and behaviors of the veteran community, which Roehl leveraged. VIQTORY’S campaign teams, customer success teams, and strategists took a hands-on approach, meeting every 30 days to optimize the campaign with end to end data connectivity and real time campaign insights and reporting.

Schedule A Free Military Recruitment Strategy Session

We help agencies, companies, schools and brands accelerate their recruiting, enrollment, and growth goals using our first party data across 3 trusted brands – G.I.Jobs®, Military Spouse® and Military Friendly®.

Our flexible plans and cost-effective solutions help you attract and engage your desired audience in the least amount of time.

We’re ready to discuss your hiring, educational recruitment, or consumer advertising strategies to see where we may be able to help!