VIQTORY developed a refined, but rapid approach to campaign execution. First, VIQTORY helped DynCorp define who
their target audience was through an audience discovery call. Numerous military-centric audience segments were
considered such as age, branch of military, rank, education, location, skillsets and behavior. Once a customized audience
was identified, VIQTORY moved to market messaging. More than 15 years of publishing, advertising and engagement,
combined with first-party data, provide VIQTORY clients with deep insights into the needs, interests and behavior of the
veteran community that DynCorp leveraged. VIQTORY helped DynCorp reach veterans seeking aviation opportunities
with a strong message-to-market match and first-party data targeting, and audience lookalikes.