DynCorp supports all branches of the U.S. Armed Forces, government agencies, and state and local government
entities across the world. No one is better at supporting the mobilization, operational readiness, sustainment, and
development that is needed to make a better tomorrow. From friendly environments to hostile conditions, DynCorp
teams use their real-world experience and intelligent, innovative planning to support each customer’s distinct mission.
DynCorp recognizes that ex-military are the key drivers for talent acquisition but reaching them in the masses became
an ongoing and expensive challenge. That’s where VIQTORY came in!
Generate a large volume
of veteran candidates
at the top of the apply
Increase DynCorp brand
awareness domestically and
overseas with qualified
military veteran job seekers.
applicants for skilled
and logistics positions.
Over 5,000 clicks were delivered over the life of the campaign, with strong engagement numbers. A strong landing page helped DynCorp convert those clicks to applicants.
375% Increase in Veteran Applicants
We worked with the DynCorp team to develop a multi-pronged, laser targeted recruitment approach to source top talent across our military network.
480+ Highly Skilled Applicants
Through the campaign developed and served by VIQTORY, DynCorp was able to engage over 480 new highly skilled applicants who may not have found their jobs otherwise.
75% Reduction in Hiring Cost
Using the arsenal of digital marketing resources at our disposal, we drove down costs by implementing and optimizing a campaign designed to convert.
VIQTORY’s rich first-party data set, incorporating survey results, lookalike audiences, data overlays, predictive models
built by their in-house data scientists and digital strategists helps their clients reach millions of potentially interested
U.S. veterans and military spouses.
How we Did It
Powerful Social Recruitment Marketing
VIQTORY developed a refined, but rapid approach to campaign execution. First, VIQTORY helped DynCorp define who
their target audience was through an audience discovery call. Numerous military-centric audience segments were
considered such as age, branch of military, rank, education, location, skillsets and behavior. Once a customized audience
was identified, VIQTORY moved to market messaging. More than 15 years of publishing, advertising and engagement,
combined with first-party data, provide VIQTORY clients with deep insights into the needs, interests and behavior of the
veteran community that DynCorp leveraged. VIQTORY helped DynCorp reach veterans seeking aviation opportunities
with a strong message-to-market match and first-party data targeting, and audience lookalikes.
VIQTORY tailored a campaign to DynCorp’s unique recruiting needs. Utilizing our laser focused targeting abilities across social platforms and the rest of the internet, we were able to generate significant interest in DynCorp’s open positions amongst veterans.
GIjobs.com is the authoritative resource for veterans in transition. A digital profile on the website gave DynCorp a presence within this motivated audience and allowed them to take advantage of GI Jobs’ 18 years of experience in the veteran space.
Job Board Listings
With unlimited job board listings, DynCorp was able to put their jobs in front of our veteran audience in an environment where people are actively searching for their next big opportunity. With advanced search features for veterans, DynCorp’s jobs were shown to the veterans who were most likely to be a good fit for them.
Once veterans have taken action on an ad that is part of a programmatic campaign, it is important to stay top of mind with those individuals. VIQTORY’s advanced retargeting abilities allowed DynCorp to reach veterans who have already engaged with their digital content and keep them engaged, ultimately leading to more veteran applications.
*results may vary depending on client campaign objectives, goals and strategy
Supercharge Your Recruitment Strategy
We’ve developed recruitment marketing campaigns for some of America’s most iconic companies. If you’d like to learn more about how we can help your company achieve results like the ones above, reach out to us. We’d be happy to develop a plan for you!
Almost 20 years ago, VIQTORY’s co-founders celebrated the first day working at a new company with an exciting, new mission: to create vital, civilian-produced resources for the approximately 250,000 people leaving the military each year. In doing so, they introduced military veterans to previously unknown civilian employment, entrepreneurship and education opportunities.