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How a Top Defense Contractor was able to

Scale
Veteran
Recruiting

Tired of the same old campaigns?

Dyncorp Deployed Recruitment Marketing To Reduce Cost per Applicant by 75%.

DynCorp supports all branches of the U.S. Armed Forces, government agencies, and state and local government entities across the world. No one is better at supporting the mobilization, operational readiness, sustainment, and development that is needed to make a better tomorrow. From friendly environments to hostile conditions, DynCorp teams use their real-world experience and intelligent, innovative planning to support each customer’s distinct mission. DynCorp recognizes that ex-military are the key drivers for talent acquisition but reaching them in the masses became on ongoing expensive challenge, that’s where VIQTORY came in!

By the Numbers

Why would a billion dollar defense contractor in aviations, intel, and logistics use VIQTORY to drastically scale their veterans recruitment funnel using advanced social media recruitment targeting?

Goals

  • Generate a large volume of veteran candidates at the top of the apply funnel.
  • Increase DYNCORP brand awareness domestic and overseas with qualified military veteran job seekers.
  • Generate qualified applicants for skilled aviation, engineering and logistics positions.

Approach

  • Leverage VIQTORY’s first-party military data audience, lookalike and personas through an advanced social recruitment programmatic targeting campaign.
  • Create cross-platform social targeting and a lead acquisition funnel for tracking and remarketing aviation opportunities.
  • Generate qualified applicants for skilled aviation, engineering and logistics positions.

Results

VIQTORY delivered 500,000 targeted impressions using first-party data across our Social sphere, targeting passive yet skilled veterans.
Clicks
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Actions
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Applicants
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Increase in Veteran Applicants
0 %
Reduces Cost per Applicant
1 %

Behind the Scenes

Dyncorp was able to achieve the results they wanted using VIQTORY’s rich first-party data. In this quick video, Daniel Caliguire, Digital Campaign Strategist at VIQTORY, explains why the Dyncorp was so successful:

Powerful Social Recruitment Marketing

VIQTORY developed a refined, but rapid approach to campaign execution. First, VIQTORY helped DynCorp define who their target audience was through an audience discovery call. Numerous military-centric audience segments were considered such as age, branch of military, rank, education, location, skillsets and behavior. Once a customized audience was identified, VIQTORY moved to market messaging. More than 15 years of publishing, advertising and engagement, combined with first-party data, provide VIQTORY clients with deep insights into the needs, interests and behavior of the veteran community that DynCorp leveraged. VIQTORY helped DynCorp reach veterans seeking aviation opportunities with a strong message-to-market match and first-party data targeting, and audience lookalikes.

Looking to Recruit Military Veterans?

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Over 21 years ago, VIQTORY’s co-founders celebrated the first day working at a new company with an exciting, new mission: to create vital, civilian-produced resources for the approximately 250,000 people leaving the military each year. In doing so, they introduced military veterans to previously unknown civilian employment, entrepreneurship and education opportunities.

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