5 Key Ways Digital Technology Has Impacted Employee Recruitment

It’s no secret that the world is shifting faster and faster in a digital direction, and employee recruitment is no different with advancements in technology. Not only has the technology evolved, but so have the candidate expectations. Here are 5 key ways digitalization has impacted the employee recruitment process:

1) Online Job Boards

Whether companies are doing so internally or outsourcing to other job board sites, these platforms allow employers to cast a wider net and reach a wider audience. Expanding your brand awareness and your online presence provides job seekers with easy access to your job opportunities from anywhere at any time.

2) Social Media Recruitment

Powerhouse platforms like LinkedIn, Facebook, and others have become increasingly popular tools for recruiting talent. The possibilities are practically endless. Employers can leverage these platforms to promote job openings, engage with potential candidates, and even set up targeted campaigns using advanced search functionalities. The battle for views and engagement is very real in the world of social media, oftentimes why employers choose to lean on recruitment firms and agencies to get the job done.

3) Virtual Hiring Events

Virtual job fairs gained popularity during the COVID-19 pandemic and have skyrocketed since. Not only do they allow companies to connect with potential candidates from around the world without being in person, but it opens up possibilities for the candidates in locations that in the past, wouldn’t have been viable options. These events are some of the best ways to save time and money while connecting with candidates in real-time.

4) Applicant Tracking Systems (ATS)

ATS software helps automate and streamline various recruitment processes. This can include screening resumes, tracking applicants through the hiring funnel, and candidate management. These systems help HR teams manage large volumes of applications efficiently and effectively. That means delivering the appropriate message, to the correct person, at the right time, which improves the overall recruitment experience.

5) Artificial intelligence (AI)

AI is definitely a hot topic at the moment with discussions spanning everything from robots taking over the world to more practical applications across every professional industry. For employee recruitment, AI can be a tool for just about everything: Content Creation, Resume Screening, Candidate Sourcing, Virtual Chatbots, Predictive Analytics, and the list goes on, and on, and on. This technology not only saves time for recruiters but also helps perfect the candidate experience.


Hopefully, these examples help highlight the ways in which digitalization is shaping the employee recruitment landscape. By embracing these digital advancements, companies can streamline their recruitment processes, attract top talent, and gain a competitive edge in the market.

We understand that some organizations are ahead of the curve when it comes to implementing new technologies and others are more set in their ways. Others may be somewhere in-between, but one thing is certain, adopting new technologies and recruitment methods isn’t a luxury reserved for the largest of companies, but a necessity for all.

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