The Value Of Press Releases

Press releases are valuable tools when it comes to getting information about your company out to the public. The main purpose of any press release is to promote significant events, product launches, or anything else noteworthy that is going on within your organization. While these written communications are often brief, they are a vehicle for relaying information that should be utilized by companies across all industries regardless of size. 

One benefit of the press release is that if you are providing information that is relevant and that is of interest to readers, people will share and repost your content, essentially making it a piece of marketing material. Not only will you be able to share your content with your current audience by posting on your personal channels, but you can tap into a whole new market when others are sharing it as well. Getting the word out about your organization becomes exponentially easier when you have readers reposting your content across the internet via blogs and various social media outlets. 

Showing that you are a player within your industry is something that every company strives for. A great way to do this is by showcasing your achievements, more specifically, by showcasing new partnerships with companies that come with brand recognition as you start to cultivate those relationships. By showing that companies which have household names are buying into what your company is doing, you are showing even the most uninformed readers that you are rubbing elbows with some real movers and shakers. In turn, this will prove your competence while boosting your own brand awareness. 

While there are paid options when it comes to promoting press releases, the value of the press release isn’t one that can be measured in dollars and cents because there are free options such as social media. The cost-effectiveness of this free marketing tool is what sets it apart from more traditional outlets such as newspapers, TV, and Radio. On top of the fact you are saving money, press releases allow you to get your information out there fast and frequently. If you set up a template to work off of, you can save even more time and get all of your content out in a timely manner. Press releases are quick, easy, cost-effective, and should be utilized by every PR/Marketing team.

Follow us on Social

Subscribe to our Newsletter

Ready to Reach the Right Audience?

Download our Media Kit and learn how we help agencies, companies, schools and brands accelerate their recruiting, enrollment, and growth goals using our first party data across 3 trusted brands – G.I.Jobs®, Military Spouse® and Military Friendly®. Using smart technology, we are able to deploy targeted campaigns that deliver the results you need.

Our flexible plans and cost-effective solutions help you attract and engage your desired audience in the least amount of time.

We’re ready to discuss your hiring, educational recruitment, or consumer advertising strategies to see where we may be able to help!

Related Articles

tips for better veteran talent acquisition
Recruitment Marketing

5 Tips For Better Veteran Talent Acquisition

By David Dobson, Senior B2B Marketing Manager According to the 2019 Military Friendly® Employer Survey, 60% of employers said that the employee retention rate was better among veterans than the rest of their employees. That’s big news, and a statistic

Read More »
viqtory-university-of-utah
Press Release

VIQTORY Announces Partnership With University of Utah

Pittsburgh, Pennsylvania, July 6th, 2020: VIQTORY is proud to announce a new partnership with the University of Utah. This partnership will grow the University of Utah’s reach within the military community through a highly targeted, cross-platform digital advertising campaign with

Read More »
Culture

Employee Spotlight – Kyle Golik

At VIQTORY, we put a high value on company culture, and that starts with our employees. Get to know our team in this month’s Employee Spotlight. 20 Questions With Kyle Golik, Web Operations. How long have you worked at VIQTORY?

Read More »
Non-Traditional Student Recruitment Webinar
Student Recruitment

Non-Traditional Student Recruitment Campaigns

On-Demand Webinar: Sharing Success in Military Veteran Student Recruitment Did you miss our panel discussion on best practices in military student recruitment, case studies of our partner schools, and integrated student recruitment marketing campaigns? Don’t worry. We recorded it and

Read More »
Student Recruitment

Reaching Military Spouses Eligible for the MyCAA Scholarship

Are you effectively marketing your institution’s participation in the Military Spouse Education & Training Opportunities program’s My Career Advancement Account (MyCAA) Scholarship? What is MyCAA? The My Career Advancement Account Scholarship, or MyCAA, is one of many resources the Department

Read More »
Navy-Mutual-Military--Consumer-Marketing
Press Release

VIQTORY Announces Navy Mutual Aid Association Partnership

Pittsburgh, Pennsylvania, June 30, 2020: VIQTORY is proud to announce a new partnership with Navy Mutual Aid Association (“Navy Mutual”). This partnership will aim to grow Navy Mutual’s reach within the military community through a highly targeted, cross-platform digital advertising

Read More »