Student Recruitment On A Reduced Marketing Budget

For marketing teams in the realm of higher education there have been countless obstacles to overcome throughout the COVID19 pandemic. Colleges and Universities had to close their classroom doors and move to a virtual setting, resulting in potential students around the country deciding to take gap years before pursuing a degree. We also saw many take, “non-traditional,” paths after high school graduation. And sadly, we saw COVID cases pop up across college campuses. A cumulation of all of these reasons and many more have left schools struggling to hit enrollment goals, leaving Marketing Departments strapped for cash. Here are some ways you can stretch that reduced budget and help hit those student recruitment goals. 

The Virtual Career Expo

Hitting a previous years benchmarks isn’t an easy task in the world of student recruitment after a good year. Throw in a pandemic and cut your budget… let’s just say it doesn’t make things easier. The current reality for many schools right now is that there simply isn’t the money to spend on full-fledged programmatic marketing campaigns, even if the process is tried and true. That’s one of the many reasons that in 2020, we started hosting Virtual Hiring Events where schools and employers can come meet with candidates, keep employment/enrollment numbers up, and do so at a low cost of entry. 

What if we told you that you can meet with 4 potential job candidates in a matter of 2 hours without ever leaving your house? At the G.I. Jobs Virtual Career Expos, we help you do just that. Sign-up and booth registration only take minutes and during the event, get access to hundreds of candidates from the military community who are actively seeking employment and engage with them via one-on-one text/video chats. Click here if you’d like more information regarding our targeted advertising solutions and/or our Virtual Career Expos!

Our Reach

If you’ve read this far then you definitely see the value of a veteran and the military community. The good news is, you came to the right place! Our G.I. Jobs and Military Spouse Magazines are distributed to military bases around the world. So, how many people are seeing these publications? Let’s just say there are around 230,000 service members who transition out of the military each year. 

What does this mean for Colleges and Universities? It means that if you don’t want to run a full programmatic marketing campaign, you can let our brand recognition do the heavy lifting for you. 

Help build your school’s brand recognition by piggybacking on ours and get your message in front of thousands of service members transitioning out of the military, many of whom are eager to put that G.I Bill money to work. Click here if you are interested in appearing in one of our upcoming publications. 

While all of our publications are in a digital format as well, that style can still be a little old school for some. If you’re looking for a low-cost point to reach a vast military audience via a different medium, check out our E-blast options. 

At VIQTORY, we’ve been collecting our own first-party data for almost two decades. For those not in the marketing world, that basically means that we can reach our audience through improved targeting methods because of the data and behavioral information we’ve collected first-hand over the years. To simplify it even further, when you get an E-blast you know that your message is being delivered to quality candidates with low unsubscribe rates because those individuals provided us with their information themselves. Click here if you’d like some more information.

Targeting Tactics

When it comes down to it, every organization across every industry requires something different when it comes to its marketing. It would be a lot easier if it were one size fits all, but the reality is the most organizations require a custom blend of marketing and targeting tactics to achieve team goals. 

At VIQTORY, we have our own in-house Military DSP. What does that mean for you? It means you have a ton of options when it comes to your recruitment marketing strategy. We can help you target based on both your physical location or your competitors. You can place your ads specifically on websites that have content relevant to your industry or even target individuals based on their online behavior. If you’re interested in learning more about these marketing must-haves and various others,  check out our Media Kit and our Command Platform to find the best targeting/marketing options for you. 

As we mentioned before, when it comes to finding top-quality talent, the methods of achieving that goal vary from organization to organization. If your interested in learning more about your options for reaching the military community while keeping your talent pipeline full, fill out the form below and we’ll reach out to you with more information. 

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